Tourism Archives - Beverley In Pictures

Major Types Of Tourism In The UK

Domestic Tourism

Domestic tourism refers to people travelling to a different part of their own country/nation. For example, a Scottish person visiting somewhere in England. One of the main reasons why people may prefer domestic tourism, is due to the local travelling which can be much more cost-effective than flying to another country. Domestic tourism is said to be a tool to generate employment and provide some income security.

However, a downside to domestic tourism be a lack of foreign culture and diversity. Some countries are very similar all over, and people who are wishing to experience a different culture will usually not achieve this by staying within the same country.

Inbound Tourism

Inbound tourism refers to tourists from overseas coming in the UK. For example, an American visiting the UK. Inbound tourism plays an important part of the UK’s income. Especially in places like London where their tourism contributes over £100 billion. Inbound tourism creates jobs, expands businesses, and creates diversity.

However, this type of tourism can often create transport issues, specifically with airlines. This can have a lasting negative affect on the country. Also, there may be some tourists who are unaware of specific cultures and this can cause clashes between residents and tourists.

Outbound Tourism

Outbound tourism is often referred to UK residents who are travelling outside of the UK, or tourism purposes. For example, a British person travelling to Mallorca for a summer holiday. Outbound tourism aids the economy and brings in many beneficial factors. For example, it supports the travel industry as a whole, specifically the airline industry.

Although, this type of tourism does come with the risk of increasing environmental pollution, seasonal decrease in finance and employment, and the risk of diseases spreading.

How Can Beverley Benefit From Tourism?

Beverley is a small parish town in Yorkshire with a fairly small population that has been around since the mid 13th century. It is still a relatively unknown and small town. However there is a lot to do and see inside and outside the town in this part of Yorkshire. In this article we will look at how increased tourism could potentially benefit the town of Beverley in the long term.

Improving Footfall In The Town

One of the main benefits that would come as a result of increased tourism in Beverley is increased overall footfall in the town. Increased footfall in the town would mean more people visiting local shops as well as attractions.

This could improve the overall mood in the town which is often glum and bleak due to the lack of people in the high street or main attractions such as the church or museum. Many vibrant towns and cities have high footfall and this contributes to the overall character of the town or city.

How Can Beverley Promote Itself Better Overall?

There are a variety of different things that the town of Beverley can do to promote themselves overall. One of the best ways through which the town can promote itself overall is by the use of a social media campaign. A social media campaign on a platform such as Facebook or Instagram can help to promote the town overall and its attractions.

Another way in which the town could be promoted is through using the help of a marketing agency. A marketing agency could assist with the overall promotion of Beverley in a number of different ways. One of the main ways in which it could assist is search engine optimisation or SEO.

This is what determines how high a website for Beverley could appear in the search results overall. In order to keep the ranking high there are a number of different actions that could be undertaken by the marketing firm to improve its overall ranking.

What Could The Potential Impact Of Effective Marketing Be On The Town?

Overall there could be a number of effects that effective marketing could have on the town overall. One of the main effects that is likely to occur is a boost to the local economy.

Local shopkeepers as well as merchants are likely to see a noticeable rise in the overall amount of custom that they receive as a result of more marketing of the town.

Furthermore , There could be renewed interest in investing in the town from local authorities as a result of renewed tourism overall. Often small towns miss out on funding due to lack of visitors or general interest from local governments. Sometimes actions are needed to drive change in such areas.

Conclusion

Overall to conclude clearly Beverley town needs more exposure and investment overall in order to properly prosper and flourish. Without this it is unlikely to see much meaningful growth overall. Therefore investment in marketing as well as infrastructure is needed with the town of Beverley in order for meaningful overall change to be observed.

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